Sunday, November 29, 2009

Less than MRP

There exists a concept in India called the MRP - Maximum Retail Price. Shop keepers are not supposed to exceed this amount while charging their customers for the item they're purchasing. It's posted on all products - so no one feels cheated.

Now I don't know the margins people make on what they sell. But a pretty fair indication for software and hardware products for computers is in Nehru Place - located in South Delhi. Now I spent a good part of my weekend at Nehru Place buying a router for our Internet. The old router got corrupted (I don't know how).

Now something that retails for Rs 1950 MRP we got for Rs 1450 at Nehru Place. Amazing right? I often wonder at just how high the margins for electronic goods really are.

Just imagine.

So even though this is not really a mystery of the world - one can actually construe it as one.

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