In these times of recession it is extremely unheard of to think about a recession proof industry, let alone talk about it. Everything is connected right? But in today's Economic Times newspaper there was an interesting piece about a Bangalore based company called Karuturi Global Ltd, which is the largest rose producer in the world.
Karuturi Global Ltd began as a very small enterprise and an idea. The CEO, Ramakrishna Karuturi, was initially a mechanical engineer who entered the business of rose selling in 1995. In 1998, he earned his first cool $1 million. Efficient farming techniques and astute managerial skills are responsible for the company becoming the largest producer of roses in the world.
Interesting right? Well, how is it recession proof though?
Think about it. You have a choice between a birthday present (which would set you back about Rs 500-1000) and a bouquet of roses. Roses shriek elegance - so in all probability you'd go for the rosie. Imagine this situation getting compounded abroad though. Hmmm... Should I get my girlfriend a diamond bracelet or a bouquet of roses? Hmmm.... I don't have much faith in mankind - I think they'll go for the cheaper option.
So in these times of depression, recession, falling advance tax and broadening trade deficits - it's good to hear about recession proof alternatives.
Karuturi Global Ltd began as a very small enterprise and an idea. The CEO, Ramakrishna Karuturi, was initially a mechanical engineer who entered the business of rose selling in 1995. In 1998, he earned his first cool $1 million. Efficient farming techniques and astute managerial skills are responsible for the company becoming the largest producer of roses in the world.
Interesting right? Well, how is it recession proof though?
Think about it. You have a choice between a birthday present (which would set you back about Rs 500-1000) and a bouquet of roses. Roses shriek elegance - so in all probability you'd go for the rosie. Imagine this situation getting compounded abroad though. Hmmm... Should I get my girlfriend a diamond bracelet or a bouquet of roses? Hmmm.... I don't have much faith in mankind - I think they'll go for the cheaper option.
So in these times of depression, recession, falling advance tax and broadening trade deficits - it's good to hear about recession proof alternatives.
1 comment:
are they listed in BSE ? :-P
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